ToySphere was launched a while back and offers a very unique way to shop for and discover LEGO® sets. At first, I assumed it was a US-focused thing, so didn’t pay much attention to it. However, I visited is not long ago and not only is it amazingly cool and it’s not a US-focused site at all. It’s a little tricky to describe ToySphere in very basic terms, it’s a series of ‘spheres’ which are each focused on a different LEGO theme, visiting one presents you with a very cool overview of all currently available products in that theme. These then direct you to LEGO.com or eBay to purchase the sets. New spheres are added regularly. I’ve been meaning to do a feature on it, but haven’t had time. Now the LEGO Group is interested in your feedback of ToySphere. Please note that ToySphere is not connected to the LEGO Group in any way. So if you’ve already tried out the site before now and just checked it out today, complete the survey below. Personally, I love the format ToySphere offers and it fits the LEGO brand really well.
The LEGO Group is interested in learning more about a user experience that is offered at https://bricks.toysphere.com/main, we have put together a survey to get feedback from you and your community members. This is a public survey and is open to everyone. It will be great to get different perspectives as the experience that Toy Sphere offers is different than other webstores.
Website: https://bricks.toysphere.com/main
You can access the survey here.
The Survey will close Wednesday, December 9th.
Survey Questions:
- How do you find the user experience of the site – what are the pleasure points and what are the pain points?
- Who do you think is the audience for this site? AFOLs? Kids? Parents? A mix? Moderate LEGO enthusiasts? Other?
- What would you change, add or remove from the way the site works right now?
- What else could you imagine LEGO doing with such an interface?
- In which country do you live?
