The LEGO Group has topped the Reputation Institute’s study for Corporate Social Responsibilities. This measures how a company is perceived by consumers for the way they behave ethically, conducts business fairly, operates transparently, protects the environment and supports worthy causes. The LEGO Group are the only company to see an increase in their 2017 score, jumping from 5th place to 1st. Despite a slight downturn in 2017, LEGO® continues to lead the way in furthering its responsibilities across all aspects of its business. They are already well known for their excellent customer service, but other initiatives such as partnerships with WWF and Unicef, campaigns including #BuildtoGive and investments in renewable energy, alternatives materials and recycling have all helped to give LEGO a better standing with their customers. Interestingly the study also breaks down which companies top the results in different countries, as you can see below, LEGO came out top in the UK, Spain, Germany, Italy and South Korea. Learn more over on Forbes.
Author: Adam White
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