The i Newspaper LEGO Promotions Falls Flat

This weekend saw the free LEGO® Newspaper Promotion return to the UK with the i Weekend. The paper promises a free Kai keychain when you purchase the paper from or take a voucher to McColl’s newsagents. However it appears many people are finding it near on impossible to get the free LEGO with numerous McColl’s stores only getting as little as four per store to the last the whole weekend or just not receiving them at all. The exact same thing happened earlier this year when The Times newspaper decided to giveaway a LEGO Batman Movie polybag and partnered with McColl’s Retail. The paper is also offering the keychain online but the website connected to the offer has been down since it was first announced last weekend, before briefly coming online yesterday, currently it’s once again inaccessible. Although it’s nice to see free LEGO giveaway return, especially as the Daily Mail isn’t involved, it seems the weak link in the promotion is once again McColl’s. For almost ten years WHSmith have successfully ran various LEGO giveaways beginning with the Daily Mirror, then the Sun and most recently the Daily Mail, before LEGO decided to end the partnership with the paper after an extensive social media campaign. Each store had three or more boxes of sets to giveaway instead of 3 or 4 single bags. Although it also attracted criticism, this was mainly from people who wanted to buy a single paper and get more than one set for free. Hopefully future promotions will run a little more smoothly and LEGO fans will actually be able to get their free sets. If you struggled to get your free LEGO NINJAGO Movie keychain with the i Weekend today, it’s available to purchase directly from

Author: Adam White

Howdy I'm Adam, The editor of - your go to source for the latest LEGO news, reviews and much, much more. Some of you may know me from other LEGO sites so you'll know I have a good experience of the LEGO community and a deep, passionate commitment to all things LEGO. I specialize in seeking out the latest LEGO news and products, as well as being an expert on all things LEGO gaming. So welcome to BricksFanz - Fuelling Your LEGO Lifestyle.

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  1. I applied for the key chain offer and paid for it plus a pack of other items. The costs have been taken from my bank account but to date thereJ has been no sign of either. Obviously the order was received but I have no idea who i should be contacting to find out where the goods are. Can you help? J E Cross

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    • Try you’ll need your order number, which will be in the email receipt you got after ordering. check your spam folder has most of the emails from them get marked as spam.

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  2. I followed the link you provided and have received an assurance that the goods will be dispatched as soon as possible due to the heavy demand, their terms do state up to 35 days from order. Many thanks for your help and advice. Regards Jim Cross

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