You Can Now Earn LEGO VIP Points At Target
Jul31

You Can Now Earn LEGO VIP Points At Target

As first reported on Friday, the ability to earn LEGO® VIP points is being expanded to LEGO retail partners. The first to offer this is US retailer Target. The process to earn the points has also been revealed, although it seems a slightly longwinded method. Once a purchase has been made, you need to take a photo of your receipt, upload it to the LEGO VIP Reward Centre and points will then be added to your LEGO VIP account. Up to 1000...

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LEGO VIP Points Coming To Third Party Retailers
Jul29

LEGO VIP Points Coming To Third Party Retailers

It appears to the ability to earn LEGO® VIP points is expanding beyond the LEGO retail ecosystem. As it currently stands VIP points can only be earned in LEGO retail stores and from LEGO.com. A piece of LEGO VIP-branded POS seen on display in Target and shared on a LEGO Facebook group by Donald suggests LEGO VIP points will be given on purchases made in Target store until the end of January next year. The promotion banner states...

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LEGO Ideas Partners With Target For New Set
May17

LEGO Ideas Partners With Target For New Set

LEGO® Ideas has partnered with US retailer Target to give one of three past projects to reach 10k another chance to become an official LEGO Ideas set. Three past 10k projects can be voted for via LEGO Ideas and the one with the most votes will become a future LEGO Ideas set. The three sets include Working Mini-Golf Course by LEGOPARDISE, Viking Village by Brickhammer and Marine Life by Brick Dangerous. The vote is open until the end...

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Thor’s Hammer Mjölnir Revealed By Target
Feb01

Thor’s Hammer Mjölnir Revealed By Target

Target has revealed the first look at a new LEGO® Marvel set. Mighty Thor’s weapon of choice, Mjölnir, will soon be a buildable set in a similar fashion to last years Infinity Gauntlet set. Although it will make a great display piece, it seems it will also offer play features as well, in the form of hidden minibuilds and a Thor Minifigure, hidden inside the legendary weapon. The Target banner suggests the retailer-exclusive set...

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More Target X LEGO Collection Goodies Revealed
Nov18

More Target X LEGO Collection Goodies Revealed

Last week Target revealed pretty much the entire range of products to be featured in the US retailers exclusive LEGO® Collection. Well, there’s been a few new additions added to the line-up. Although much of the range is merely colourful clothing, homeware and product for pets, there are a few interesting pieces. Joining hotly-anticipated Classic Space and Festive plush Minifigures, are some admittedly rather cool oversized LEGO...

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Classic Space Dominates Target LEGO Collection
Nov10

Classic Space Dominates Target LEGO Collection

Target has unveiled the full range of products featured in their upcoming LEGO® x Target Collection. The range includes a lot of clothing for both kids and adults, as well as homeware items such as cushions and throws. There’s even a range of LGO-themed pets items such as beds, coats and toys. To be entirely honest much of it doesn’t really scream LEGO, apart from being very colourful. However, the saving grace is a number...

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US Getting Exclusive LEGO Collection From Target
Oct14

US Getting Exclusive LEGO Collection From Target

It’s been announced the US retail chain Target will soon be offering an exclusive collection of officially branded LEGO® clothing and homeware items. The LEGO x Target Collection will be exclusively available from Target stores and online, which means the collection will only be available to those in North America. The collection will include both kids and adults clothing, along with homeware items such as cups, storage and...

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LEGO Sets Make Target Christmas Top Toys
Aug25

LEGO Sets Make Target Christmas Top Toys

US retailer Target has revealed its Top Toys for the upcoming festive period and a number of LEGO® sets have made the cut. Bulleye’s Top Toys are split into various categories with LEGO sets featured in most of them. Some of the sets are also Target-exclusives as well as being available directly from LEGO. So in the Inspire New Stories category are the LEGO Creator Botanical Collection Bird of Paradise and the LEGO Friends...

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