LEGO Technic Sponsors Channel 4 Primetime Show
After sponsoring motoring on TV channel Dave, the LEGO Group are set to target adult LEGO® fans again as the programme sponsor of new Channel 4 car show Mission Ignition. The show will feature LEGO Technic branding and products, before and after ad breaks. Mission Ignition may not have a LEGO brick in sight, but the theme of it is in the very much realms of LEGO building. In Mission Ignition two teams are faced with a completely...
LEGO Partner With Nickelodeon For Kids Choice Sponsorship
The LEGO Group has signed on to be the first ever global sponsor of Nickelodeon’s Kids Choice Awards. The slime-filled event has been running for a number of years and offers a kid-centric take on the awards format, which features a drop or two of slime. The partnership will feature an international campaign across Nickelodeon’s major markets in the US, Europe, Latin America and Asia Pacific territories. The LEGO®...
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