LEGO Technic Sponsors Channel 4 Primetime Show

After sponsoring motoring on TV channel Dave, the LEGO Group are set to target adult LEGO® fans again as the programme sponsor of new Channel 4 car show Mission Ignition. The show will feature LEGO Technic branding and products, before and after ad breaks. Mission Ignition may not have a LEGO brick in sight, but the theme of it is in the very much realms of LEGO building. In Mission Ignition two teams are faced with a completely disassembled classic car, which they must piece back together. It’s the perfect show to carry the Technic branding and you can catch the first episode on Channel 4 this Saturday 8:30 pm and on All 4 once shown on TV. If you don’t have room to rebuild a Porsche 944 Cabriolet or a Lotus Elan S2, then maybe one of the many great LEGO Technic sets currently available, would be better suited for your own building challenge.

Author: Adam White

Howdy I'm Adam, The editor of - your go to source for the latest LEGO news, reviews and much, much more. Some of you may know me from other LEGO sites so you'll know I have a good experience of the LEGO community and a deep, passionate commitment to all things LEGO. I specialize in seeking out the latest LEGO news and products, as well as being an expert on all things LEGO gaming. So welcome to BricksFanz - Fuelling Your LEGO Lifestyle.

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