LEGO Considering A Rental Service
Renting LEGO® sets is not a new concept, but it is something that the LEGO Group themselves are looking into. Tim Brooks, who is vice-president responsible for sustainability at the LEGO Group told the Financial Times that the company were open to the idea. He added “But it has to come down to the value proposition, we have to start at the point that says what is in it for the consumer. That is what we are just unpicking at moment. It...
Advertisement
