Ed Sheeran Starts Work In US LEGO Store
LEGO® super fan and musical superstar Ed Sheeran recently took a break from wowing crowds with his hit songs to take a shift in the Mall of America LEGO Store. In the short video, shared by the LEGO Group social channels, Ed donned a LEGO DREAMZzz shirt and the famous yellow apron to become a brick specialist in the store. He also signed some LEGO sets, gave out some LEGO goodies and created some custom LEGO minifigures to hand out,...
LEGO Lates Make & Take Instructions
Last year the LEGO Group held a series of LEGO® store events called LEGO Lates. Each event focused on a different subject, with the Leicester Square store’s night being themed around Film and TV costumes. Those who attended the event could build two exclusive LEGO Make & Take minibuilds. Nor the LEGO Group has shared the instructions for these small builds. One is a clapper board and the other is a studio camera. Both...
Wizarding World LEGO Store Make & Take Event
As previously reported, next month, the LEGO® Stores across the UK and Europe will be running a Make & Take event to mark the launch of the Gringotts Wizarding Bank. You’ll be able to collect a free buildable mini LEGO Wand set from selected stores. The Make & Take event will be available in stores on September 1st and 3rd between 12:00 – 14:00 and on the 2nd from 10:00 – 12:00 in the UK. Times differ for other...
LEGO Store Branding Expands To Other Retailers
The LEGO Group has gone to great lengths to provide a unique in-store shopping experience for their brand stores. In recent years a more uniform approach has been rolled out across stores with many adopting the ‘retailtainment’ concept. This offers in-store experiences such as Build a Minifigure and product showcases. The changes have also seen stores feature uniform branding such as yellow, grey and white brick signage,...
Second LEGO Store To Open In Ireland
Despite the LEGO Group focusing on expanding its retail footprint in China, they are still opening stores elsewhere. Last year, the LEGO Group opened its first store in Ireland and following a successful year of trading, a second Irish store is on the way. Joining the LEGO Store on Grafton Street, Dublin, will be a new store in the Blanchardstown Shopping Centre. It will feature all the usual in-store experiences such as a Pick a...
LEGO DREAMZzz LEGO Store Make & Take Event
Next month, the LEGO® Stores across the UK and Europe will be running a Make & Take event to celebrate the launch of the brand new LEGO DREAMZzz theme. You’ll be able to collect a free buildable mini LEGO Turtle Van set from selected stores. The Make & Take event will be available in stores on August 2nd and 3rd between 10:00 and 12:00 in the UK and Europe. Times may vary in some stores, check here for details of your local...
A Look At The New Pick A Brick Packaging
The LEGO Group is working towards its goal to become a more sustainable company, this has seen various changes taking place across the LEGO ecosystem. One big change is slowly being implemented in LEGO stores. For those with a local store, you’ll be familiar with the Pick a Brick wall and the Build a Minifigure tower. These allow you to grab a selection of loose elements or create unique and seasonal minifigures. Currently, both...
LEGO Disney 100 LEGO Store Make & Take Event
Next month, the LEGO® Stores across the UK and Europe will be running a Make & Take event to celebrate 100 years of Disney. You’ll be able to collect a free buildable mini LEGO Disney Castle set from selected stores. This special little set includes a Disney 100 disc plate. The Make & Take event will be available in stores on July 1st between 10am – 12pm and on the 2nd between 12pm-2pm in the UK, times may vary in some stores...
Advertisement
