LEGO Bygge Hygge The Art Of Cosy Building
With the cold winter months fully taking hold, Danish brand The LEGO Group has launched a new campaign to bring some warmth to us all – ‘LEGO® Bygge Hygge’. What is LEGO Bygge Hygge? Bygge = the Danish word for building, and Hygge = the Danish word for acknowledging a feeling or moment as cosy or special, therefore ‘Bygge Hygge’ = the art of cosy building! Pronounced ‘boo-gah hoo-gah’, it’s all about gathering your family...
Advertisement
