With the cold winter months fully taking hold, Danish brand The LEGO Group has launched a new campaign to bring some warmth to us all – ‘LEGO® Bygge Hygge’. What is LEGO Bygge Hygge? Bygge = the Danish word for building, and Hygge = the Danish word for acknowledging a feeling or moment as cosy or special, therefore ‘Bygge Hygge’ = the art of cosy building!
Pronounced ‘boo-gah hoo-gah’, it’s all about gathering your family together and setting up the ultimate Hygge setting (think cosy blankets, soft lighting, your favourite playlist), before getting out the LEGO bricks and enjoying some quality family Bygge time. Hunkering down to enjoy the experience of building together, there are no rules on what you should build – just build what you love!
The LEGO Group has partnered with Hygge expert and best-selling author Meik Wiking to provide the top 10 tips on how families can achieve LEGO Bygge Hygge from the comfort of their own homes – the full list of Meik’s recommendations on the LEGO Byggee Hygge hub on LEGO.com.