LEGO Launch AFOL Focused Build Campaign
For a toy focused company, the LEGO Group has a pretty unique spread of customers. Although children are the main recipients of LEGO sets, there is an ever growing community of older LEGO fans. LEGO have been aware of this unique set of customers for a number of years, and in recently there have been a growing number of sets released, tailored towards the AFOL market. Now a new AFOL-focused campaign has begun dubbed – Build Your...
Advertisement
