LEGO DUPLO Gets A Brand Refresh
The LEGO® logo is one of the most recognisable in the world as are many of the ones used to denote the various LEGO sub-themes such as City, Friends and Technic. All of which have remained largely unchanged since their inception. However, LEGO DUPLO likes to get a new lick of paint a little more often. With the brand getting a refresh this year, here’s a nostalgic look back at the past logos as well as the jazzy new one. LEGO...
LEGO Product Ecosystem Introduces New Sub-branding
I’ve noticed in various press releases the use of new umbrella branding for various parts of the LEGO Group’s business endeavours. Although this is nothing new with LEGO® Games and LEGO Education being around for years, it seems other partner products or experiences are now being brought together under new LEGO branding. These include a redesign of the LEGO Games branding, as well as introducing LEGO Home and LEGO...
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