2022 kicks off with a new LEGO X partnership, this time with US homeware chain Pottery Barn and their Pottery Barn Kids sub-brand. The range includes bedding, rugs and decorative accessories, although it’s a little tricky to decipher exactly what’s on offer as the Pottery Barn Kids website will not allow UK IPs to access their site and their press images show obvious items like the bedding and rugs but not the accessories. You can check out some of the range below. Pottery Barn Kids does exist in the UK and I’ve asked if the products will be sold through the UK arm.
SAN FRANCISCO–(BUSINESS WIRE)–Pottery Barn Kids, a portfolio brand of Williams-Sonoma, Inc. (NYSE: WSM), the world’s largest digital-first, design-led and sustainable home retailer, today debuts the ‘LEGO® x Pottery Barn Kids’ collaboration. Designed in partnership with the LEGO Group, the collection of bedding, rugs and decorative accessories is rooted in the brands’ shared values of creativity and learning. The LEGO Group inspires and develops the builders of tomorrow, and the design partnership brings an artistic interpretation of the LEGO brand’s beloved icons and colorful bricks to children’s home furnishings for the first time.
“The LEGO Group’s brand values are what made them such a natural partner for Pottery Barn Kids,” said Allison Spampanato, Senior Vice President of Design for Pottery Barn Kids. “With this collection, we’ve created high-quality and thoughtful products, designed with care for people and the planet, that inspire creativity and imagination at home.”
The collaboration is designed with bright and playful prints featuring classic LEGO bricks and LEGO icons for children’s rooms and play spaces. Each piece was created to inspire families in their lives at home, celebrate cheerful color and encourage self-expression.
“The foundation to our brands coming together is our shared belief that only the best is good enough. We loved seeing the LEGO design principles of playful and iterative storytelling woven into the beautifully crafted Pottery Barn Kids pieces. We look forward to this collection unleashing creativity and fun in children’s rooms, as it did within our teams when they came together to work on it,” said Satwik Saraswati, Design Director, LEGO Licensing & Extended Line.
To learn more about the collection, visit www.potterybarnkids.com/lego and join the conversation on social media with @potterybarnkids.