An online version of the LEGO® Minifigure Factory launched as a test in North America back in July. The online version is similar to the in-store experience, allowing you get to construct a minifigure using a number of different parts. There is a selection of different heads, hair, legs and accessories. As well as adding custom print detail to the torso.
The LEGO Minifigure Factory online BETA is set to conclude on September 9th. So those in the US only have until Friday to check out the service. If the BETA proved successful, it could be rolled out into other markets. Until then, you can still create your own custom LEGO minifigures in many LEGO stores.