It’s been announced that the new LEGO® store in St James Quarter Edinburgh will be opening on 24th June. The new store will be one of the first shops opening in the brand new St James Quarter development and there will be a whole host of special offers available in store for the opening weekend. To celebrate the stores opening, the LEGO Group have added a LEGO twist to the Royal Mile, with a fourth phone box made entirely out of LEGO Brick elements. The store will also have a ‘Build a Minifigure Tower’ and a ‘Pick a Brick Wall’ along with a bespoke unique build for the Edinburgh store that will be unveiled when the shop opens.
Ready Steady Build! Edinburgh’s First Ever LEGO Store is set for opening
Ahead of the opening of Edinburgh’s brand-new LEGO Store, the LEGO Group has brought a touch of magic to the Royal Mile, by adding a fourth phone box alongside the famous trio, created entirely from LEGO brick elements.
Mark it in your calendars Edinburgh LEGO® lovers! The city’s first ever LEGO store will be opening from Thursday 24th June, and full to the brim with the latest LEGO brick sets. Located in the brand-newly developed St James Quarter, the new Edinburgh store will be the LEGO Group’s second store in Scotland and the 18th in the UK.
Ahead of the launch of the store, the LEGO Group brought a LEGO brick twist to the iconic Royal Mile leading up to Edinburgh Castle. Alongside the existing trio of red phone boxes, fourth phone box, crafted entirely from LEGO Brick elements took pride of place and delighted passers-by.
For those wanting to catch a glimpse of the famous fourth phone box can head to St James Quarter from 24 June, where for a month, it will be moved to different spots around the complex for shoppers to seek out!
The brand-new state-of-the-art store will be located in the St James Quarter and will be packed full of LEGO sets and unique activities that are only available in LEGO Retail outlets, alongside a unique build that will exclusively be on display in the Edinburgh LEGO Store from 24th June.
The store will have its very own pick-a-brick wall, a build a minifigure tower as well as the widest selection of the latest LEGO brick products including: The LEGO FRIENDS Apartment, The LEGO Porsche 911, The LEGO Space Shuttle Discovery and LEGO Winnie The Pooh. Within the store there will be regular exciting activities taking place including make-and-take experiences and many more for children and adults alike.
Alison Wood, LEGO Stores UK, Benelux & Scandinavia District Senior Manager said, “We know there are many loyal LEGO fans in Edinburgh, so we are thrilled to be able to bring the LEGO Store experience to this amazing city. We cannot wait to welcome the local community through our doors to enjoy exclusive in-store experiences, brand new products and endless activities!”
What’s more, the new store will offer LEGO VIP members a suite of exclusive in-store benefits, including exclusive VIP gifts with purchase, double-points events and much more. To sign up, locals simply need to register for free at the LEGO website and be ready to receive loads of exclusive offers! To mark the stores opening, there will be a whole host of exclusive promotions running between 24-27th June. The first 250 people visiting the store and spending £75 will receive a unique LEGO store associate minifigure and a customised ‘LEGO Store Edinburgh’ tile.
The brand new store will be opening its doors on 24th June.