LEGOLAND Partners With Hasbro

Merlin Entertainment has revealed details of a new addition to LEGOLAND® Florida, in partnership with Hasbro! This will see a Peppa Pig Land added to the LEGOLAND Park. Now this will not see LEGO Peppa Pig LEGO® sets or anything like that, but it will see the characters from Peppa Pig inspired a new theme park at LEGOLAND Florida. No, I don’t get it either, yes Peppa Pig is a popular character, who is now owned by Hasbro after they purchased Entertainment One, but I don’t see why a theme park based on the character needs to be placed in a LEGOLAND park. LEGOLAND owner Merlin Entertainment was recently acquired by the parent company of the LEGO Group. So this news will see the LEGO Group indirectly work with rival toymaker Hasbro. Learn more here.

Author: Adam White

Howdy I'm Adam, The editor of - your go to source for the latest LEGO news, reviews and much, much more. Some of you may know me from other LEGO sites so you'll know I have a good experience of the LEGO community and a deep, passionate commitment to all things LEGO. I specialize in seeking out the latest LEGO news and products, as well as being an expert on all thing LEGO gaming based. So welcome to BricksFanz - Fuelling Your LEGO Lifestyle.

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