LEGO X Adidas Trainers Launching This week

The LEGO Group has been linking up with a number of other iconic brands to spread the love of LEGO® in interesting new product lines. One such partnership is with sports brand Adidas. This has resulted in a pair of LEGO-themed trainers which are part of the A-ZX series. You will have already seen the trainers, partly from the teaser, along with unboxing videos and retailer listings, but getting hold of a pair isn’t straight forward, so make sure you’re prepared beforehand, all the details on how to get a pair are detailed below. First thing you should do it sign up for an Adidas account and download the Adidas app, which you can do here.

LEGO X Adidas

adidas Originals and the LEGO Group Team Up for a Special Take on the ZX 8000 Silhouette
– L is for LEGO® play –

Herzogenaurach, September 21st, 2020 – For the next installment of this year’s A-ZX series, adidas Originals has teamed up with the LEGO Group for a playful take on the ZX8000 silhouette. Demonstrating that you’re never too old to play, this unique release sees the Danish toy company bring its instantly recognizable aesthetics to an adidas archival icon.

So what does it look like? Designed as an ode to the classic LEGO® brick, this unique ZX8000 sneaker is comprised of a multicolor mesh and synthetic suede upper with a rubber outsole. Meanwhile, taking its bold aesthetics to the next level, the shoe features LEGO studs on the heels as well as co-branded tongue tabs. Then, rounding out the look are co-branded yellow sock liners, 6 different colored lace options, and interchangeable LEGO brick lace jewels.

Where can you get it? The adidas Originals ZX 8000 LEGO sneakers launch globally on September 25th through adidas.com/A-ZX.

adidas.com/A-ZX
@adidasOriginals
#adidasZX

Where and when will the products be available?

  • The A-ZX8000 LEGO® sneakers will be available globally from September 25th, but based on raffle and VIP point schemes only. Below are the individual mechanics used for adidas and LEGO channels respectively.
  • Adidas US and WE:
    – Product exclusively available via adidas app in WE and US
    – In-app registration prior to launch required, winners will be raffled – signup starts September 21st
    – Amongst all entries the winners will be drawn automatically on September 25th, 10am local time within the app
    – Adidas Creative Club members will get informed via a push notification and CRM about signing up for the drop on the 21st
    – WE and US consumers will get informed about the need to register on the app until the 25th on the Campaign Page (adidas.com/A-ZX)) and on each regional product detail page
  • Adidas ROW:
    – For the Rest of the World the sneakers will be sold on Sep 25th, 10am local on adidas.com as a regular sale without any prior registration needed
  • LEGO.com:
    – The A-ZX800 LEGO® Sneakers will be available on LEGO.com in a very limited run and only through one of these two options in select markets:
    VIP FIXED POINT REDEMPTION – redeem 15,600 VIP points to get the sneakers, providing your size is still available
    – (Applicable in all EU regions and USA)
    – Starts September 25th
    SWEEPSTAKES – enter the VIP Sweepstakes and redeem 50 VIP points per entry, with maximum 15 entries for a chance to win the sneakers in your size
    – If you are not a LEGO VIP member, can you sign up and get your first entry free and enter this competition
    – (Applicable only in these markets: USA, Estonia, France, Greece, Hungary, Republic of Ireland, Latvia, Lithuania, Luxembourg, Netherlands, Austria, Switzerland, Slovakia, Sweden, United Kingdom)
    – Starts September 25th
  • In the UK the product will also be available at END. via the retailer’s END. LAUNCHES platform. Registration is now open at launches.endclothing.com with the draw closing 25th September at 00.01 BST. The release will be complemented by an exclusive in-store installation at END. London flagship store at Broadwick St., Soho from 22nd September.

LEGO X Adidas

LEGO X Adidas

LEGO X Adidas

LEGO X Adidas

LEGO X Adidas

Author: Adam White

Howdy I'm Adam, The editor of BricksFanz.com - your go to source for the latest LEGO news, reviews and much, much more. Some of you may know me from other LEGO sites so you'll know I have a good experience of the LEGO community and a deep, passionate commitment to all things LEGO. I specialize in seeking out the latest LEGO news and products, as well as being an expert on all things LEGO gaming. So welcome to BricksFanz - Fuelling Your LEGO Lifestyle.

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