Around this time last year, the LEGO Group began gathering feedback on a possible subscription service. This could possibly offer LEGO® fans free gifts with every purchase, Free delivery, the ability to return used bricks for LEGO discounts and points, access to limited edition products, early access to LEGO products experiences and content and the option to buy past sets from the LEGO archive. A new survey on the LEGO VIP Rewards Centre is gathering feedback on a possible name for what is now being dubbed a Membership Service. Options for a name for the service include LEGO Pulse, LEGO Clik, LEGO Central, LEGO, Connect, LEGO Base, LEGO Club, LEGO Imagine, LEGO Together, LEGO Universe and LEGO Life. (UPDATE – it’s appears other names are also in the running as everyone is getting different choices) You can take the survey and gain 50 VIPs for your troubles by visiting the Activities tab on the VIP Rewards Centre.
Unconnected to the survey but possibly connected to a subscription/membership service, I’ve heard unofficial rumblings that some of the recently rumoured GWP sets such as BIONICLE and Blacktron are connected to something dubbed the LEGO Vault, which could form part of this new subscription offering.
14th November 2022
I had LEGO Nøgle this morning when I completed the survey. Translated it means LEGO KEY. I really like the idea of LEGO VAULT… Fabuland
14th November 2022
Not sure which I like, I know I don’t like Life and Universe as they are other products/services. Clik was OK and Nøgle is different as well