With the 60th anniversary of the LEGO® brick taking place this weekend eBay have shared a little information about how the brand is doing on its online marketplace. eBay is not only the source of hard to find item but also brand new sets and last week alone LEGO was searched for on their UK site over 20,000 times. When major movie are released, such as Star Wars, this sees a spike in searches for relevant LEGO searches. Proving that even 60 years on LEGO is as popular as ever.
60 years on: LEGO is still top of the toybox
Ahead of the 60th anniversary of LEGO later this month (28 January), eBay.co.uk has revealed that interest in the classic toy has continued to ‘build’, with more than 20,000 searches on site for LEGO in the last week alone, that’s one search every 30 seconds!
The online marketplace has found that when it comes to the toy box, LEGO is still set to remain a firm favourite this year with more than 1,160,000 searches for LEGO in 2018 so far, with the 60th anniversary marking the remake of favourites such as the Airport Shuttle and Galaxy Explorer.
eBay.co.uk has revealed everyone’s favourite brick became the UK’s third most sought after item of last year just behind iPhones and Fidget Spinners, with more than 4.4 million total searches on site and a big spike in November, with five searches every second as parents start the Christmas shop.
Despite the continued popularity of the retro models, film and TV has also continued to inspire a new generation of LEGO lovers, with one ‘LEGO Star Wars’ related item sold every minute since the release of the most recent instalment, ‘Star Wars: The Last Jedi’.
Similarly, the release of ‘Star Wars Rogue One: A Star Wars Story’ inspired people to build their favourite LEGO starship, with searches for ‘LEGO Star Wars’ peaking on 18 December, three days after the release.
With nearly 500,000 current listings on site, whether a master builder or construction novice, make sure you head to eBay.co.uk celebrate the brick’s birthday this month.