The LEGO Group have been named the world’s most reputable company. The company has hit the top spot of the Reputation Institute’s annual RepTrak®100 list. To determine the list, RI surveyed more than 230,000 individuals in 15 countries from January to February 2020. The ranking measures how people connect to a brand or company, be it through their products or services. The LEGO Group is well known for its excellent customer service and its fanbase crosses generations.
THE LEGO GROUP RANKED AS THE WORLD’S MOST REPUTABLE COMPANY
BILLUND – March 3, 2020: Today, Reputation Institute released the annual RepTrak®100 survey, ranking the LEGO Group as the most highly regarded company in the world when it comes to corporate reputation.
Chief Executive Officer of the LEGO Group, Niels B. Christiansen, commented on the results:
“We are honoured and humbled to be ranked as the most highly regarded company in the world by Reptrak. Everyday, employees at the LEGO Group are empowered to make decisions to do what’s right for children, our fans, our partners, the environment and our local communities. It’s each one of these actions – big and small – which builds a reputation. Thank you to all of our colleagues for their dedication and passion for our mission to inspire and develop the builders of tomorrow.”
The RepTrak®100 study developed by Reputation Institute measures the corporate reputation of 100 companies by asking the public in 15 countries questions about the emotional appeal of each company. The study scores the companies on seven dimensions: Products & Services, Innovation, Workplace, Governance, Citizenship, Leadership and Performance.
Kylie Wright-Ford, CEO of Reputation Institute commented on the ranking:
“We are delighted to share that The LEGO Group has been rated among the top 10 most reputable companies in the world for 10 consecutive years,” says Reputation Institute CEO, Kylie Wright-Ford. “Reputation is a balancing act of doing and saying the right thing, and The LEGO Group is a shining example of how to do this purposefully and consistently. An iconic brand that nourishes its heritage, LEGO also innovates with a proven commitment to communities via educational programs and sustainability through the reinvention of their products.”