LEGO Named Most Valuable Toy Brand By OnBuy

LEGO® has been named as the most valuable toy brand by UK online retailer OnBuy. ToyNews report that the marketplace retailer, who dub themselves the alternative to Amazon, have complied a chart of toy brand from data taken from the Brand Finance: Toys 25 2018 report. This puts the worth of LEGO at nearly $7.6 billion in 2018, unchenaged from 2017. Recent sales data has suggested UK LEGO sales have dropped for the first time in 13 years, despite this the brand is still much loved by retailers and consumers. Read more on the story over on ToyNews and check out the LEGO offering from OnBuy here. Nope I’ve not hear of them either.


Author: Adam White

Howdy I'm Adam, The editor of - your go to source for the latest LEGO news, reviews and much, much more. Some of you may know me from other LEGO sites so you'll know I have a good experience of the LEGO community and a deep, passionate commitment to all things LEGO. I specialize in seeking out the latest LEGO news and products, as well as being an expert on all thing LEGO gaming based. So welcome to BricksFanz - Fuelling Your LEGO Lifestyle.

Share This Post On

Submit a Comment

Your e-mail address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.