LEGO Maintains Reputable Company Accolade

For the ninth year in a row The LEGO Group has maintained its Top 10 position in the Reputation Institute’s annual RepTrak®100 list. To determine the list, RI surveyed more than 230,000 individuals in 15 countries from January to February 2019. The ranking measures how people connect to a brand or company, be it through their products or services. The LEGO Group is well known for its excellent customer service and its fanbase crosses generations.


For the ninth year in a row, the LEGO Group is ranked in the Top 10 of the Reputation Institute annual RepTrak®100 survey, retaining its number 2 position from last year.

Reputation Institute has released the annual RepTrak®100 survey. The LEGO Group maintains its rank from last year as the second-most highly regarded company in the world when it comes to corporate reputation.

Chief Executive Officer of the LEGO Group, Niels B. Christiansen, commented on the results:

“We are very happy and humbled to maintain such high regard by the public. It reflects the dedication our employees show every day to bring LEGO® play to children all over the world. In 2018 we bucked the toy industry trends, grew globally and delivered great play experiences to millions of children. The thousands of LEGO employees around the world should take pride in the fact that the general public hold us and the LEGO brand in such high regard.”

“What is important about the ranking is what lies behind it; that children and parents all over the world understand and acknowledge our aim to positively impact the world for future generations, and to deliver play experiences that help children develop those essential skills they need for the future.”

The RepTrak®100 study developed by Reputation Institute measures the corporate reputation of 100 companies by asking the public in 15 countries questions about the emotional appeal of each company. The study scores the companies on seven dimensions: Products & Services, Innovation, Workplace, Governance, Citizenship, Leadership and Performance.

Top 10 2019:

  1. Rolex
  2. The LEGO Group
  3. The Walt Disney Company
  4. Adidas
  5. Microsoft
  6. Sony
  7. Canon
  8. Michelin
  9. Netflix
  10. Bosch

Visit the Reputation Institute website here.

Author: Adam White

Howdy I'm Adam, The editor of - your go to source for the latest LEGO news, reviews and much, much more. Some of you may know me from other LEGO sites so you'll know I have a good experience of the LEGO community and a deep, passionate commitment to all things LEGO. I specialize in seeking out the latest LEGO news and products, as well as being an expert on all things LEGO gaming. So welcome to BricksFanz - Fuelling Your LEGO Lifestyle.

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