LEGO Hallmark Keepsakes Are No More

In 1994, Hallmark released their first ever LEGO-themed Keepsake Christmas ornament. Between 2011 and 2014, various LEGO® Star Wars ornaments were released and since 2017 they have been an annual part of Hallmark’s festive line-up. But the tradition appears to have ended as there are no LEGO ornaments in the 2024 line-up. Christmas is still a long way off but it seems unlikely any LEGO-themed Keepsakes will join the 100s already revealed. Hallmark Keepsakes are basically fancy Christmas Tree decorations but often feature popular characters or brands. Previous LEGO Keepsakes have included Star Wars, Harry Potter and Jurassic World characters along with original characters from the Collectible Minifigures range. It could also mean Hallmark has lost or chosen not to renew their license with the LEGO Group to create additional products such as greeting cards and gift wrap. I have asked Hallmark for clarification but they have yet to respond and I doubt they will.

Author: Adam White

Howdy I'm Adam, The editor of - your go to source for the latest LEGO news, reviews and much, much more. Some of you may know me from other LEGO sites so you'll know I have a good experience of the LEGO community and a deep, passionate commitment to all things LEGO. I specialize in seeking out the latest LEGO news and products, as well as being an expert on all things LEGO gaming. So welcome to BricksFanz - Fuelling Your LEGO Lifestyle.

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