LEGO Group Appoints New Head Of Design

The LEGO Group today announced the appointment of former Creative Director and Senior Vice President at Adidas, Andre’ Doxey as SVP and head of Design at the LEGO Group. Andre’ will be based in Billund at the new LEGO Billund Campus. Learn more about the new appointment below.


The LEGO Group appoints Andre’ Doxey as Head of Design

The LEGO Group has appointed Andre’ Doxey, former Creative Director and Senior Vice President at Adidas as Head of Design

Billund, December 13, 2023: The LEGO Group today announced the appointment of Andre’ Doxey as SVP & Head of Design. The strategic addition to the team underscores the company’s commitment to fostering innovation and setting new benchmarks in its products and play experiences.

Andre joins the LEGO Group with an impressive portfolio of experience across companies including Adidas, Nike and industrial design at Newell Rubbermaid.

Andre will be based at the LEGO Group’s headquarters in Billund, Denmark and report to Julia Goldin, Chief Product and Marketing Officer at the LEGO Group.

Julia Goldin, Chief Product and Marketing Officer said: “We are pleased to appoint Andre’ to this critical role – a role that is instrumental in helping us to deliver on our mission of inspiring and developing the builders of tomorrow, as well as championing the brand’s ongoing creative development and expression. The LEGO Group maintains a strong history of creating fun and engaging play experiences with innovation and development at its core; consistently surprising and delighting builders of all ages.”

“With an impressive track record for breaking boundaries and reimagining the ordinary, Andre is uniquely positioned to lead our design initiatives into a new era of creativity and impact.”

Regarding his appointment, Andre’ Doxey, Head of LEGO Design, said: “I am excited to join such an iconic brand with a rich legacy of purpose led design to enable play for builders of all ages today and tomorrow.”

The LEGO Design organization is anchored in The LEGO Group Headquarters in Billund, Denmark. It includes close to 600 employees from 55 nationalities and Andre’s primary task will be to lead this group of talented and diverse individuals to inspire and develop the builders of tomorrow through great innovation and awesome products.

Author: Adam White

Howdy I'm Adam, The editor of - your go to source for the latest LEGO news, reviews and much, much more. Some of you may know me from other LEGO sites so you'll know I have a good experience of the LEGO community and a deep, passionate commitment to all things LEGO. I specialize in seeking out the latest LEGO news and products, as well as being an expert on all things LEGO gaming. So welcome to BricksFanz - Fuelling Your LEGO Lifestyle.

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  1. I thought that the wonderful Matthew Ashton was Head of Design? Has this new chap been brought in above him?

    Matthew is an incredibly talented LEGO designer who has a genuine connection to the LEGO community. He has over 23 years experience at the Group.

    Andre’ has an impressive portfolio but doesn’t seem to have any experience within the toy industry. I wonder, as with the recent appointment of Travis Blue, LEGO are looking to bring in talent with knowledge that TLG lack? A diverse workforce can only be a good thing!

    Post a Reply
    • I think Matthew is VP of Design so yes I assume this new chap is one above

      Post a Reply


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