LEGO BrickHeadz Journey Into Augmented Reality

Posted By Adam White on Jul 12, 2018 | 1 comment

I can final speak about the new LEGO® BrickHeadz AR app which has just been released for Android devices. I’ve been testing the new app out for a month or so and it’s quite fun. For those who have played LEGO BrickHeadz VR for Google Daydream, this new AR versions brings to same sort of gameplay in a Augmented Reality app. Bring various BrickHeadz character to life right in your room and interact with them by adding virtual LEGO builds. Currently BrickHeadz Builder is only available for Android devices and you can find the list of compatible devices below. You’ll find LEGO BrickHeadz Builder in the Google Play store now.

Free augmented reality app LEGO BrickHeadz Builder launched for Android devices.

BrickHeadz Builder, a new and joyfully stimulating augmented reality play experience invites children and fans of all ages to build with digital LEGO bricks and bring their own LEGO® BrickHeadz™ characters to life.

The new app sparks children’s creativity and enables them to personalize their digital LEGO BrickHeadz characters, by guiding them through the steps of creative play, from the beginner stage to the free builder.

Sean McEvoy, VP, Digital Games and Apps at the LEGO Group said:

“We are constantly looking at fun ways to enhance the physical LEGO play experience by blending it with digital LEGO play. The new app is a miniature augmented reality creative ‘sandbox’ that aims to introduce children to various steps of creative play, by adding layers of digital creativity, mixed with assisted building and cleverly constrained limits, which allows children to discover digital building and personalize their builds.

In the app and you’ll discover LEGO BrickHeadz characters and objects, by solving the play formulas in the ‘Magic Book’. You can explore the building experience with virtual LEGO models, and play with fun and unique LEGO BrickHeadz characters, changing their looks and behaviors.

“We hope this new digital experience will inspire children to continue exploring their creativity and imagination in the physical brick world, where building possibilities are endless,” said Sean McEvoy.

In the app, children can enjoy features such as:
• A new creative digital LEGO play experience
• Designing your own LEGO BrickHeadz characters and bringing them to life
• Unlocking new characters and items by playing with your creations
• Build existing models and free build with virtual LEGO bricks

LEGO BrickHeadz Builder AR is an Android-only experience, is free and offers no in-app purchases.

Part of the LEGO Group’s digital play experiences involving augmented reality is also the LEGO AR-Studio™ an iOS-based app leveraging the AR kit, released in December 2017.