Posted By Adam White on Aug 14, 2023 | 2 comments

The LEGO Group has today announced the replacement rewards program for LEGO® VIP called LEGO Insiders. It will offer many of the same benefits of the VIP Reward Program but with many more additions and improvements. You may remember last year, the LEGO Group ran a number of surveys suggesting a change was coming for LEGO VIP and LEGO Insiders is the result. Learn more about LEGO Insiders below. It will launch on August 21st and fully replace LEGO VIP.

LEGO Insiders: Where Play is Rewarding

LEGO® VIP is now LEGO® Insiders – connecting all LEGO accounts in one place
Earn LEGO Insiders points when purchasing and playing
Register your existing and new LEGO sets
Redeem your points on discounts, member-only merchandise, cool collectables and more
Plus, early access to new sets and events
Connect with other fans through the LEGO Insiders Community

14th August 2023: Today, the LEGO Group announce LEGO® Insiders, a loyalty program where members can discover a wealth of exciting experiences and exclusive rewards, including offers and gifts. Launching on the 21st August, LEGO Insiders will replace the previous LEGO VIP membership program, but also brings all LEGO accounts (for over 18s) into one place. Making it easier to manage your account, earn and spend points, access special offers and be part of the LEGO Insiders community.

LEGO Insiders features all the great benefits VIP members have come to love, but with some great new perks:

One Account:

• All LEGO logins, for members over 18 years old, are now in the same place.
• This includes previous separate memberships/logins for LEGO VIP, checkout, LEGO Life magazine, LEGO apps and LEGO Ideas.
• All LEGO VIP members will automatically transfer over to LEGO Insiders, including all valid VIP points.

Earn Points:

• LEGO Insiders can earn points by participating in activities, purchasing sets on LEGO.com, in participating LEGO Stores, and in Target in the USA.
• Members can now also earn points by registering previously purchased sets via the unique QR code on the building instructions and cataloguing them on their account.

Redeem Points:

• Points can be spent in the LEGO Insiders Reward Center for discounts on sets, member-only merchandise, sweepstakes entries (in select countries) for cool collectibles, and more.

Member Perks:

• Early access to sets, exclusive content, digital family fun, play ideas and activities.
• Member only gifts when purchasing certain sets.
• Access to LEGO Ideas, LEGO Life magazine, plus early details of exclusive in-store events.

Members can share their fandom and be inspired by others. This includes:

• LEGO Ideas – share designs, vote on other fans’ designs and perhaps even see their creation become a real LEGO set.
• LEGO Insiders Community – a place where fans can unwind, share inspiring builds, learn more about LEGO sets and designers, and connect with other LEGO fans.
• Commenting on articles and leaving reviews on LEGO.com.
• Family activities – via the family area on LEGO.com.
• In-store Events – meet other fans and members.

Jason Whiting, Global LEGO Insiders Director says: “We are thrilled to unveil LEGO Insiders – a world of exciting experiences and exclusive rewards including member discounts, gifts, and digital experiences for our new and existing fans alike. At the LEGO Group we believe that play should be rewarded, so our updated program makes it easier than ever for people to enjoy all the benefits of being a LEGO fan, whilst adding new ways for them to connect with fellow builders and to share the joy of play through a global community.”

From exclusive events to unlocking hidden perks such as special gifts with purchase, digital downloads, and unique content, to early access to the most desirable new sets and limited-edition products, with LEGO Insiders there’s something for everyone and a world of play inside.

LEGO Insiders will launch on 21st August. To find out more visit www.LEGO.com/Insiders