As I first to report in March, the LEGO® Insiders program was expanded to include all three UK LEGOLAND attractions. The loyalty program has been expanded further to include additional Merlin locations globally. Although not a full roll-out, selected retail locations found inside LEGOLAND Florida and LEGOLAND Discovery Centres in Boston and Washington will now allow you to claim Insider points on purchases and redeem points. You’ll need to present your physical card or digital wallet at the point of payment. You can also sign up for an Insiders membership in these locations.
- LEGOLAND Windsor Resort (Learn more here)
- LEGOLAND Discovery Centres – Manchester & Birmingham (Learn more here)
- LEGOLAND Florida Resort (Learn more here)
- LEGOLAND Discovery Boston (Learn more here)
- LEGOLAND Discovery Washington (Learn more here)
On a similar subject, the ability to collect LEGO Insiders points from LEGO purchases made at Target stores is being discontinued. You’ll still be able to collect bonus points by registering your LEGO sets through LEGO Insiders, regardless where they were purchased.
