This month, LEGO® teamed up with premium retailer, Peter Jones to create a bespoke window display to promote the recently launched LEGO Technic Bugatti Chiron. The unique display took over nine different windows of the John Lewis-owned store in Sloane Square, London. It gave consumers and passersby the chance to immerse themselves fully in the LEGO Technic Bugatti story over 20 metre long store front. The journey started at the design process with concept sketches and continues right through to the finished LEGO Bugatti Chiron itself. Each window covered a different stage of the design and build process of the set, which is available now from LEGO Brand Stores, shop.LEGO.com and John Lewis stores.
You can check out our review here and if this display has sparked your interest in the design process behind large scale LEGO sets like the Technic Bugatti Chiron, I highly recommend the LEGO Technic Podcast. Learn more about that here.
Window 1: Images of the finished LEGO Technic Bugatti Chiron product
‘Discover the new LEGO Technic Bugatti Chiron – Floor 3’
Window 2: Details of how long the designing process took and where this happened.
‘LEGO Technic Designers spent 1.5 years working on the Bugatti Chiron at LEGO headquarters in Denmark’
Window 3: Designer concept sketches
‘Designer’s sketch book’
Window 4: Close up of the customised wheels included in the set
‘Custom wheels inspired by aviation technology’
Window 5: Five different views of the finalised LEGO Bugatti Chiron product.
‘Discover the new LEGO Technic Bugatti Chiron – Floor 3’
Window 6: A flat lay of all the individual pieces included in the set.
‘3599 pieces of engineering excellence, 309 different pieces’
Window 7: Pack shot visuals
Window 8: Visual of designer (Aurelian Rouffiange) with LEGO Bugatti Chiron product alongside a quote.
‘I rebuilt the model a hundred times before I was satisfied, Aurelian Rouffiange, LEGO Technic designer’
Window 9: Finalised LEGO Bugatti Chiron product.
‘Discover the new LEGO Technic Bugatti Chiron – Floor 3’
