Way back in 2021, a press release for the Monkie Kid partnership with Amazon noted the creation of the LEGO® Entertainment branding. It was expected that LEGO Entertainment would encompass all of the LEGO Group’s media efforts such as animated shows NINJAGO and LEGO Friends, reality TV shows like LEGO Masters and any big screen offerings such as future ‘LEGO Movies’ from Universal Pictures. It appears LEGO Entertainment branding is finally being revived and creatives are being asked to come up with concepts for an animated sequence similar to the 20th Century Studios fanfare, Dreamworks moon-fishing child or Universal’s spinning globe. There’s not long left to submit your pitch, but this is more to highlight the upcoming use of the LEGO Entertainment core branding on the aforementioned TV and film content.
