First Look At Leicester Square LEGO Friends Zone
As first revealed a few weeks ago, the Leicester Square Store was saying goodbye to its 90 Years of Play exhibition and welcoming a celebration of the new generation of LEGO® Friends sets and characters. Today, the LEGO Friends Zone is now in place and it’s a first look at the new area of the store. The new area focuses on the new sets and doesn’t have any historic sets or prototypes as the 90th display had. It does have a...
Free LEGO Friends Set Coming To LEGO Stores
Along with the Valentine’s Day Make & Take event, UK and European LEGO® Stores will also be giving away a free LEGO Friends polybag as part of the LEGO Friends Global Celebrations. You’ll be able to collect a free LEGO Friends Skate Ramp set at selected LEGO Stores on February 15th & 16th between 2 pm and 4 pm. A limited quantity of sets will be available each day and distributed on a first-come, first-served basis, you can...
New LEGO Friends Celebrated With Global Events
Throughout February and March, LEGO® fans and families can discover the new LEGO Friends characters and sets, through a series of free events. The 2023 LEGO Friends Universe includes characters with a wider variety of skin tones, cultural backgrounds, disabilities, and neurodiversity, all with authentic personalities and relationships. To showcase the next generation of LEGO Friends, there will be a number of special events and...
LEGO Stores Free Valentine’s Make & Take Events
Love is in the air and next month selected UK & European LEGO® Stores will be running a Valentine’s Make & Take event. You’ll be able to collect a free buildable LEGO Rose and Valentine’s Day cards from selected stores in February. The Make & Take event will be available in stores on February 11th between 10:00 – 12:00 and on February 12th between 12:00 – 14:00 (times may vary). A limited quantity will be...
LEGO Friends Make & Take Coming To Smyths
To celebrate the new generation of LEGO® Friends, Smyths Toys Superstores across the UK will be hosting a Friends-themed in-store Make & Take event. These in-store events will be showcasing some of the new LEGO Friends sets and will also allow shoppers to build a LEGO Friends minibuild and take it home with them. It’s not clear if the free LEGO item will be a polybag or a build created from elements set up in-store. The LEGO...
LEGO House Showcases Brick Photography
Today makes the beginning of the 2023 season for LEGO® House in Billund. A new season of brick-based fun also means a brand-new exhibition. Starting today and running through until March, LEGO House will be showcasing the excellent work of fan photographers who use LEGO bricks and minifigure as their medium of expression. This celebration of brick photography is inspired by the LEGO In Focus book from Chronicle Books. This features...
Toy Fair Season Is Back
After a couple of years of cancelled events and virtual alternatives, Toy Fairs are mostly back to normal and the first event of the season begins this week. The London Toy Fair kicks off tomorrow at Olympia London. LEGO Group will have a space there. They will once again be taking over the Olympia Room, although their presence there isn’t known for offering too many details about upcoming LEGO® products. But things have changed...
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