More Changes To VIP Point Redemption Process
There have been a few more changes to the LEGO® VIP program, mainly focused on point redemption both online and in-stores. Firstly, the way points could be converted into money-off codes online has been changed and has been rolled out in various countries over the last few weeks. Today, the process is now available in the US, Canada and Mexico. VIP members globally will be able to choose a singular option for money-off codes. These...
Get LEGO Truck Set From Leicester Square Store
Starting today from 10am, visitors to the Leicester Square LEGO® Store can get an exclusive LEGO Delivery Truck set with VIP purchases of £75 or more. The set is currently only available at the Leicester Square store and is part of the newly reopened store’s relaunch promotional offers. If you’re not currently a VIP member you can sign up for free online or ask a member of staff in-store for details. New members are also...
New Rewards In The LEGO VIP Rewards Center
A few new physical rewards have been added to the LEGO® VIP Rewards Center. Before that, I must make it clear that LEGO VIP rewards may not be available in all regions. Due to how the VIP Rewards Center works, you’ll need to visit your local version to see which rewards can be redeemed. Right back to the rewards, four new rewards have been added this week including two different LEGO Travel Postcard sets one with stickers and...
LEGO Delivery Truck GWP Hands-on
With the Leicester Square LEGO® Store reopening tomorrow, there will be a number of promotional items available over the next couple of weeks. One of those items is a VIP exclusive LEGO Delivery Truck set. This will be offered to shoppers visiting the Leicester Square store from Monday next week. I was invited to the exclusive press preview event yesterday, where I left with a goody bag which featured the Delivery Truck set so...
LEGO Pirates & Treasure VIP Pack Now Available
This time last year, the LEGO® VIP team began testing a series of VIP exclusive items dubbed Add-on Packs. These polybag sets featured a number of themed elements. It appears they are now being rolled out as a VIP exclusive GWP. The first is the Pirates & Treasure Add-on Pack, which is free with orders of £50/$50/50€ or more. You’ll also need to be a VIP member for the offer to activate. The Add-on Packs can be combined with...
You Can Now Earn LEGO VIP Points At Target
As first reported on Friday, the ability to earn LEGO® VIP points is being expanded to LEGO retail partners. The first to offer this is US retailer Target. The process to earn the points has also been revealed, although it seems a slightly longwinded method. Once a purchase has been made, you need to take a photo of your receipt, upload it to the LEGO VIP Reward Centre and points will then be added to your LEGO VIP account. Up to 1000...
LEGO VIP Points Coming To Third Party Retailers
It appears to the ability to earn LEGO® VIP points is expanding beyond the LEGO retail ecosystem. As it currently stands VIP points can only be earned in LEGO retail stores and from LEGO.com. A piece of LEGO VIP-branded POS seen on display in Target and shared on a LEGO Facebook group by Donald suggests LEGO VIP points will be given on purchases made in Target store until the end of January next year. The promotion banner states...
LEGO VIP Reward Discounts Changes
Changes to how LEGO® VIP discounts have rolled out in more countries today including the UK. There is now a single discount redemption. So instead of having to choose either ‘Online Only’ or ‘in-store/by phone only’ options, you’ll now see a single discount option broken down into discount amounts. The resulting code will then be redeemable in LEGO stores, online or if ordering over the phone. The changes will roll out to various...
Advertisement
