The LEGO Group Achieves Continued Growth In 2025
The LEGO Group today announced its earnings for the first half of 2025, reporting continued strong growth on both the top- and bottom-line. The company continues to buck the trend in the toy industry. In the first six months, the LEGO Group’s revenue increased by 12% to a record DKK 34.6 billion, up from DKK 31.0 billion in H1 2024. Consumer sales grew by 13%. Top themes include LEGO City, Technic, Botanicals, LEGO Icons, and Star...
Building For Tomorrow Through LEGO Play
A familiar mini face from ye olde times is back to show how the LEGO Group is looking to the future. The new Built for Tomorrow campaign showcases how the LEGO Group is working towards a more sustainable future. A knight from the legendary Yellow Castle set discovers how new materials are being used to create elements. How bricks are being given a second life with LEGO® RePlay and the increased use of renewable energy. Check out the...
LEGO UK Hits Record UK Sales
Despite a global slump in toy sales, LEGO UK has posted record revenue of £500m in profits. According to The Times (paywall) via Retail Gazette, the LEGO Group’s UK arm has seen a 12% rise in revenues since December. The wider toy industry is seeing a decline in sales, with both Hasbro and Mattel suffering lower sales. Healthy sales are said to be fuelled by the large product line-up, which continues to expand with new IPs and...
The LEGO Group Recognised By TIME100
The LEGO Group have been recognised on Time magazine’s TIME100 Most Influential Companies List. They are recognised under the Impact Awards category as one of five companies making meaningful contributions in their fields. They join the likes of Nintendo, BYD and SharkNinja, amongst others. Check out the full list via the link below. The LEGO Group recognised in the 2025 TIME100 Most Influential Companies list A TIME to...
The LEGO Group Officially Opens New US HQ
Back in 2023, the LEGO Group announced plans to relocate its US headquarters from Enfield, Connecticut, to Boston. Today, the new Boston LEGO® Hub has been officially opened. Located in Boston’s Back Bay, the new location will be home to over 800 colleagues responsible for driving the LEGO Group’s long-term growth ambitions in the US and the broader Americas region. This follows news that the London Hub will also be moved from its...
New LEGO Distribution Center To Open In US
The LEGO Group today announced it will invest over US $360 million to build and operate a 2,000,000-square-foot regional distribution centre in Prince George, Virginia, in the United States. It is the second distribution centre in the country, joining the existing one in Texas. Learn more below. The LEGO Group to open regional distribution center in Virginia, U.S. in 2027 Virginia, USA, May 2025: The LEGO Group today announced it will...
The LEGO Group To Move Its London Hub
As if there wasn’t enough LEGO® news flying around today, LEGO UK has announced it’s leaving its current London Hub in 2027. It will be moving to a brand new, bigger location on London’s Southbank. The move is due to the rapid expansion of LEGO employees working from the London Hub, and the extra room will help the LEGO Group attract new talent. It also enforces the LEGO Group’s commitment to the UK. Learn more...
The LEGO Group Opens New Factory In Vietnam
The LEGO Group has opened a new production facility in Vietnam. The new factory will become the 6th, expanding the LEGO Group’s manufacturing capabilities. It will also be the first LEGO® factory to be carbon neutral. The new facility was announced in 2021 and is the first LEGO production factory to exclusively use paper-based packaging in sets. As with many of the LEGO Group’s corporate locations, the new Vietnam factory has...
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