The LEGO Group Open New Campus In Billund
The LEGO Group have opened the first phase of their brand new Campus in Billund. The complex will be fully operational by 2021, where it will hose some of the most creative people in the world. The building has be designed to incorporate various LEGO® elements, including oversized LEGO bricks and Minifigure imagery. The LEGO Campus will also help enforce the LEGO Group’s green ambitions, with solar panels and a plant covered...
LEGO Partner With Justice To Expand Creative Play
The LEGO Group has expanded their partnership with US teen retailer Justice. The American retailer will begin stocking LEGO® Friends and Disney in their stores nationwide and there in-store build events taking place in various stores across the US and Canada. This new partnership is aimed at getting more girls into building as well as getting LEGO products into more retailers. The loss of Toys R Us is seeing LEGO products arriving in...
LEGO Considering A Rental Service
Renting LEGO® sets is not a new concept, but it is something that the LEGO Group themselves are looking into. Tim Brooks, who is vice-president responsible for sustainability at the LEGO Group told the Financial Times that the company were open to the idea. He added “But it has to come down to the value proposition, we have to start at the point that says what is in it for the consumer. That is what we are just unpicking at moment. It...
The LEGO Group & AMEET To Launch New LEGO Books Imprint
It has been announced that the LEGO Group and long term publishing partner AMEET are joining forces to form a new LEGO® Books publishing imprint. The new publishing label with encompass print, digital and audio books. It will also run alongside the offerings from other publishers such as DK Books, Egmont and Chronicle. The new partnership will further enhance LEGO play by bringing characters and themes to life through new stories and...
Introducing LEGO Replay A New Pilot Scheme
There are very few toys or in fact products in general which were made over 60 years ago that can still be used today. LEGO® bricks produced in 1958 are still fully compatible with ones created today. Because of this most homes will have boxes of bricks hidden away in lofts or basements. This has been the inspiration for a new pilot scheme by the LEGO Group called LEGO Replay. The scheme will allow anyone to donate their old bricks to...
LEGO Group Ranks First For Corporate Responsibility
Global study puts the LEGO Group in first place on Corporate Responsibility. The study, conducted by Reputation Institute, a global technology-driven provider of reputation measurement and management services, calibrated the perceptions of more than 140 companies on the merits of CR. CR RepTrak measures perceptions of Citizenship, Governance and Workplace, and provides a means of assessing a company’s Environmental, Social and...
LEGO Teases An Usual New Campaign
If you follow the official LEGO® social media channels, you may have spotted this usually odd video appear. It features oversized LEGO elements and is teasing something coming soon. But what could it be? A new product line, advertising campaign, or something completely different? Whatever it could be, it looks fun and I’m certain we’ll be hearing all about it very, very soon. Until then I would suggest you keep an eye on...
The LEGO Group Has a Great Start To 2019
Today the LEGO Group have announced their results for the first half of 2019. Sales have seen a growth compares to last year, but operating profits have declined in line with investment in new stores and online portals. Core themes have performed well, and surprisingly LEGO® Marvel Avengers has performed especially well, maybe fuelled by the success of Endgame, despite the sets being vastly different ot the plot of the film. There is...
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