The LEGO Group Wins IP Lawsuits Against Lepin
The LEGO Group have won a major victory against fake LEGO® products created by Chinese manufacturer Lepin. For a number of years now the China-based company has persistently and blatantly released products using designs and images directly taken from official LEGO sets. Often offering sets before the have been released by LEGO and even stealing fan designed MOCs or LEGO Ideas projects. Chinese courts have upheld orders that this...
LEGO Group And Tencent Extend Partnership
Back in 2018 the LEGO Group and Chinese entertainment group Tencent announced a mobile called LEGO® Cube, they have also worked together on various internet based initiatives to bring the world of LEGO to Chinese audiences. Today both the LEGO Group and Tencent have announced they have renewed their partnership. This will allow the two companies to grow on their projects together including games, video and digital safety. The...
The LEGO Group At The London Toy Fair
It’s the start of a new year, which also means it’s Toy Fair season. This kicks off in London at the annual London Toy Fair, followed by the Nuremberg Toy Fair in Germany and closing out with the New York Toy Fair. The LEGO Group will have a presence at each of the Toy Fairs and I received my invite to London (and Nuremberg) on Monday. LEGO® will be going big this year, with both a ‘public’ stand and a closed...
LEGO Discusses Changes To Trains
Over on the LEGO® Ambassador Network, a video has been released by the Design Team behind the LEGO Train elements. Those with a keen interest in LEGO trains will know that they have gone through a few changes in recent months. These include the change from Power Functions to Powered UP as well as new wheels. There are many within the LEGO community who build and display impressive train layouts, who have a few concerns about these...
Yuletide Squadron Celebrates Christmas In Style
As a LEGO® Ambassador, I’m lucky enough to receive a Christmas present from the folks at the LEGO Group. In the past these have been various retail sets such as LEGO Ideas set signed by the designers. It’s not just us Ambassadors who are graced by some festive generosity. Every year members of the LEGO Design Teams create festive themed sets, with one picked by members of the Kirk Kristiansen family. The chosen set then...
LEGO Employees Get An Uber Cool Xmas Gift
Each year the LEGO Group create a special set to gift their employees over the festive period. This years set has been given out and has started to surface online. So it’s safe to reveal the set as LEGO® employees will already know what it is. The 2019 Employee Gift takes its inspiration from a galaxy, galaxy far away, to coincide with 20th Anniversary of the LEGO Star Wars line. Which has resulted in a very festive looking...
BrickLink Acquisition A Message From LEGO
Earlier this week the LEGO Group made the shock announcement that it has agreed to purchased popular LEGO® Marketplace BrickLink. Reactions have been mixed, with many leaning towards the air caution and rightly so. BrickLink has become a powerful platform for AFOLs, helping them to source elements for MOCs, find old sets and even design builds using their digital builder software. But the LEGO Group have vowed to keep the platform...
The LEGO Group Buys BrickLink
In a surprising bit of news The LEGO Group have announced the acquisition of popular LEGO® elements marketplace BrickLink. The site is the go to place to find just about every LEGO element past and present. As well as offering MOC instructions and in recent months a range of sets designed by fans. With BrickLink becoming part of the LEGO Group, it further strengthens the connection to the AFOL community. The platform is likely to...
Advertisement
