LEGO Relaunches The Rebuild The World Campaign
Back in 2019, the LEGO Group launched its first-ever global ad campaign dubbed LEGO® Rebuild The World. Although this new concept has appeared in various forms since 2019, such as the Christmas display at the Savoy, the Build to Give charity drive and most recently LEGO-TSUGI. Starting today the Rebuild The World advert has returned to TV screens, so expect plenty of fun Rebuild The World activities on the run-up to Christmas,...
Rebuild The World With LEGO-TSUGI
There is an ancient Japenese tradition known as Kintsugi, which is a mention of repairing something which is broken. But instead of trying to replicate the broken item’s original look, gold is used to celebrate the imperfections not hide them. This obvious fix them becomes ingrained into the story of the item. Inspired by this LEGO® has quietly shared a new addition to their long-running Rebuild the World campaign. LEGO-TSUGI...
Rebuild The World Through Purposeful Play
As you’ll know LEGO Education runs alongside the LEGO Group’s commercial entity and helps to ingrate specially crafted LEGO® products into schools and other educational institutes. Their latest campaign revolves around the Rebuild The World campaign, which began in 2019. The essence of the campaign is to Rebuild the World through purposeful play and focuses on Hannah—a lifelong learner. She never sees something as beyond...
LEGO Launches Fun Things To Do At Home Campaign
The LEGO Group have begun a new initiative to help bring a little fun to these difficult times. Over the coming few weeks LEGO.com and the LEGO Life app will be filled with numerous fun activities to keep LEGO® builders of all ages entertained. You can already take part with daily build challenges being shared on the LEGO Twitter feed and LEGO.com has simple instructions to build a trio of LEGO Emoticons. As the weeks go on additional...
LEGO Rebuild The World Book Revealed
As I reported last year, the global Rebuild The World campaign from LEGO® will continue into 2020 and that will include a brand new book from DK called LEGO 100 Ways to Rebuild the World. The book will be filled with build ideas inspired by the Rebuild the World tagline. It’s very much along the same lines as DK Books ‘Ideas’ range, so you can grab your own collection of bricks and get building. The book will be...
LEGO City An Epic Story Written By Kids
An fun new trailer has appeared on the LEGO® YouTube channel, in which kids are the inspiration for an epic new LEGO City live action movie. In Crime – Police Crimes – Jewel Robbers – The Robbers Try To Steal A Bank, But Do They? a pair of bad uns make off with some jewels worth over three trillion, billion dollars. But the LEGO City police aren’t far behind and deployed their new magnetic chopper, before...
LEGO Brick-Changer Joins Thanksgiving Parade
It’s Thanksgiving which means it’s also time for the famous Macy’s Thanksgiving Parade, played host to a colourful float from LEGO®. The float featured a over-sized LEGO build dubbed the Brick-Changer. This part turkey, part dragon creation is inspired by the Rebuild the World campaign. The float was flanked by builders carrying over-sized LEGO elements, just like the Rebuild The World advert and for some reason...
The Twelve LEGO Rebuilds Of Christmas
This Christmas The Savoy and the LEGO Group have joined forces to bring a little LEGO® festive cheer, to the world famous hotel. I’ve already given you a taste of this unique installation from BricksFanz visit to the hotel last week. But now it’s time to take a look at all twelve of the builds on show. The Twelve Rebuilds of Christmas is inspired by the famous yuletide song but rebuilt with a little LEGO magic. This means...
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