Build To Give Is Back To Spread Some Festive Cheer
Since the LEGO® Build To Give campaign launched a number of years ago, it’s increased in scope and helped to give LEGO sets to those who need them most. Bring the joy of LEGO sets to kids in hospitals, children’s home and vulnerable communities around the world; and it’s back again for 2020. For each LEGO ornament built, the LEGO Group will donate one set to the Build To Give campaign. Anyone can take part, via the LEGO Life app...
LEGO Star Wars Gets Festive Rebuilds
LEGO® Star Wars has played a key role in festive celebrations over the year. From a mere Star Wars-themed LEGO advent calendar, festive fun from a galaxy far, far away as exploded this year with plush toys, books and even an animated Disney+ special. Now it’s gone a step further with four officially created festive rebuilds of LEGO Star Wars sets. Each results in a fun little holiday scene, which can be built with elements...
LEGO Wonderfully Rebuildable World Easter Eggs
Earlier today a new follow-up to the LEGO® Rebuild The World ad campaign was released, it will premiere on UK TV tomorrow night during the Great British Bake-off. If you’ve already given it a watch, you may have noticed that just like the first Rebuild the World mini-movie, it features few familiar-looking things throughout the fun new advertisement. It’s also a very inclusive ad, showing LEGO is for everyone....
New LEGO Rebuild The World Campaign Launched
Following the success of the first Rebuild the World ad campaign, a follow-up has been created for the 2020 holiday season. This time around a few friends from other LEGO themes including Star Wars and Marvel are joining in the fun. Similar to the original ad, there are numerous fun LEGO Easter Eggs dotted throughout including various characters, oversized elements and themes, see how many you can spot. Check out the Wonderful...
LEGO 100 Ways To Rebuild The World Book Review
Back in 2019, the LEGO Group launched its first global campaign dubbed Rebuild the World. Since then it has been used as the basis for a number of events including TV ads, public installations and unique big builds. The latest endeavour to LEGO® Rebuild the World is a new book from DK called 100 Ways to Rebuild the World. DK Books have sent across a copy of this new LEGO title so here’s a closer look at it. Product Description...
Interactive LEGO Billboard Launched In London
Earlier this morning a huge interactive LEGO® billboard arrived at Westfield Stratford. Using the latest advancements in haptic technology, this unique digital play experience allows shoppers to move, rotate and ‘build’ virtual LEGO bricks on the ground with their creations showcased on the big digital screen for all to see. It’s the first time this technology has been used in the UK in this sort of environment. The LEGO digital...
Interactive LEGO Billboard Being Unveiled Tomorrow
Tomorrow The LEGO Group will be unveiling their state of the art billboard to the public at Westfield Stratford. The billboard will allow the public to build their own LEGO® brick creations on the huge digital billboard at Westfield. The billboard uses haptic technology to allow the public to move and manipulate LEGO bricks to build their own dream designs on the big screen. This is the first time that this technology has been used in...
Lockdown LEGO Creations Added To Epic LEGO Globe
The LEGO® House is now home to a massive LEGO globe, which is has been decorated with builds from children across the world. As many have spent time in lockdown, play has become an incredibly important part of daily life. This 13ft LEGO Globe showcases the creativity of play. The Globe took around 2,700 hours to build and uses over 350,000 LEGO bricks and elements. The LEGO Globe can be found inside the LEGO House in Billund, and...
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