Imagination Build-off At LEGOLAND Discovery Centre
intro Kids Vs Grown Ups: Imagination Build-Off Challenge! Did you know that experts believe that creativity declines with age and that kids have the upper hand when it comes to imagination? We want to find out who’s boss when it comes to creativity so we are hosting the first ever LEGO Kids vs. Grown Ups Imagination Build-Off Challenge. During the five-minute challenge, kids and grown-ups will build a creation straight from their...
LEGO Appoints New UK PR Agency For 2018
According to PR Week, LEGO has decided to appoint a new PR agency to manage its UK marketing activities in 2018 and beyond. Currently LEGO UK PR is handled by two agencies, Crescendo – who deal with many non-licensed LEGO themes like LEGO Friends and have been behind many of the big build public events like the Christmas displays. With Norton PR dealing mainly with licensed and story driven themes like Super Heroes and NINJAGO....
Masters Of LEGO Coming To Channel 4 This August
You may remember back in February TV production company Tuesday’s Child were looking for amateur LEGO® builders builders to part in a new LEGO-based TV series, that TV series now as a name. Masters of LEGO will see six pairs of LEGO fans pitted against each other to be crowned Britain’s best amateur LEGO builder. Each week the builders will be tasked with creating various builds from LEGO bricks, which will then be judged...
LEGO Creator London Bus Store Launch
We’re being spending the morning in Leicester Square London for the exclusive store launch of the LEGO Creator London Bus. And when we say exclusive we really do mean as we were one of only 3 media outlets at the event. How cool is that! So after arriving at Leicester Square, we were greeted by a red London Bus parked up just down from the store and after a photoshoot with Lester the LEGO London Store mascot we, along with...
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