Experiencing The LEGO House In Billund
This past weekend we sent a brave team of LEGO® explorers to the LEGO House in Billund, which just happened to coincide with the 1st birthday celebration of the Billund attraction. The gang who visited LEGO House just so happen to be from one of the UK’s most unique visitors attractions – the National Space Centre in Leicester. Malika and her team are the ones who think up all their awesome special events including the...
How LEGO Minifigures Are Made
To mark the 40th anniversary of LEGO® Minifigures, the LEGO Group has released a wealth of assets that span the last 40 years of design, production and more. As with all LEGO products, the initial design process begins simply with the spark of an idea and a good old fashion sketch pad. As you’ll have seen in my earlier article, the minifigure has evolved a great deal from prototype to the version we know and love today. But even...
Celebrating 40 Years Of LEGO Minifigures
Today marks the 40th Anniversary of the LEGO® Minifigure, August 29th is the original date that the first Danish patent was handed in, back in 1977. Although the first minifigures were not launched until 1978, the celebration is being marked as a combination of the patent date along with the year they first appeared in LEGO sets. Since their debut in the 70s, the humble minifigure has evolved a great deal, yet remained uniquely the...
Huge LEGO Technic Bugatti Chiron Window Display Created
This month, LEGO® teamed up with premium retailer, Peter Jones to create a bespoke window display to promote the recently launched LEGO Technic Bugatti Chiron. The unique display took over nine different windows of the John Lewis-owned store in Sloane Square, London. It gave consumers and passersby the chance to immerse themselves fully in the LEGO Technic Bugatti story over 20 metre long store front. The journey started at the design...
LEGOLAND Manchester Model Builder Applications Now Open
The LEGOLAND® Discovery Centre Manchester is looking for its second Master Model Builder. The role will be only the third in the UK and one of only 20 or so across the world. When the same role was advertised for the newly opened LEGOLAND Discovery Centre Birmingham, over seven thousand applied for the role. Those who win the role at the Manchester attraction will join current Master Model Builder Alex Bidolak, who has been at...
LEGO Creator James Bond Aston Martin London Launch
Very early on Wednesday morning after being shaken by the alarm clock, I stirred to head off to London for a top secret launch event being held at the flagship LEGO® store in Leicester Square. Now I say top secret but not only was the set heavily teased for a number of weeks beforehand, the set was unfortunately leaked via images taken by LEGO Store employees. Plus the London Store was kitted out in 007 branding and as I approached...
LEGO Jurassic World Takes Over The Tube
To mark the release of Jurassic World: Fallen Kingdom, South Kensington tunnel was taken over by huge adverts for the LEGO® Jurassic World range. The ads lined the route of commuters, and included a couple of banners posters, which featured the LEGO Jurassic World: Fallen Kingdom range of sets. This is part of a wider range of promotional activities to support the new LEGO sets, which has included a partnership with Smyths Toys, who...
LEGO The Incredibles Video Game Preview
Tomorrow has officially been dubbed Incredibles Day by Disney and to celebrate we’ll be taking a hands-on first look at the new LEGO The Incredibles game tomorrow. As well as checking out the upcoming new LEGO® game, we’ll also be sitting down with TT Games to find out a little more about the it. So we want your questions, is there anything your burning to know about the game? Let us know in the comments below or via our...
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