German Toy Fair – LEGO To Increase Focus On AFOLs
The Nuremberg Toy Fair continues today and LEGO® Germany have issued an update concerning how well LEGO is doing over in Germany. LEGO sales in Germany soar a slight rise compared to the previous year and LEGO remains the market leader in the German toy market. But the biggest information to be taken from their press release, is the increased focus on the AFOL market. Every tenth Euro spent on LEGO is from sales to adults builders....
LEGO House Of DOTS Opens In London
LEGO® DOTS has been long rumoured and today this brand new theme was unexpectedly revealed in London. LEGO DOTS is a new art and crafts theme, inspired by the LEGO System. So it uses familiar LEGO pieces to create all-new wearable and home decor creations. The theme will not launch until March 2020, but budding LEGO artists can experience LEGO DOTS for the very first time at a special LEGO HOUSE OF DOTS installation in London’s...
LDC Birmingham Master Builder Inspires Creative Play
Tomorrow LEGOLAND™ Discovery Centre Birmingham celebrating National LEGO® Day. The attractions Master Model Builder, Michelle is the only female to hold the role in the UK. Michelle beat over 7,000 applicants to the job and now inspires young girls and boys to build beyond their imagination. Including a team of 20 specially selected kids between the ages of 5 and 12, who make up the Creative Crew. They will join Michelle at the...
New LEGOLAND Water Park Zones Revealed
LEGOLAND® Water Park Gardaland will be opening in May and the various zones found around the park have been revealed. This LEGO themed water resort will blend elements of LEGOLAND parks, with as the name suggests, water. There will be a River Adventure, which you can travel down in customisable raft. There will also be an area where you can unleash your creativity. Plus all the familiar aspects of LEGOLAND locations including a...
The LEGO Group Wins IP Lawsuits Against Lepin
The LEGO Group have won a major victory against fake LEGO® products created by Chinese manufacturer Lepin. For a number of years now the China-based company has persistently and blatantly released products using designs and images directly taken from official LEGO sets. Often offering sets before the have been released by LEGO and even stealing fan designed MOCs or LEGO Ideas projects. Chinese courts have upheld orders that this...
Record Guest Numbers At LEGO House
LEGO® House had another bumper year in 2019 with guest number up compared to 2018. This continued success has resulted in a few changes at the Billund attraction. To help accommodate increasing visitor numbers, the decision has been made to shut the fine-dining restaurant LE GOURMET. It will be replaced with a new food concept eatery, that will focus on ‘share food’ eating. This new place to eat is still being worked on,...
LEGO Group And Tencent Extend Partnership
Back in 2018 the LEGO Group and Chinese entertainment group Tencent announced a mobile called LEGO® Cube, they have also worked together on various internet based initiatives to bring the world of LEGO to Chinese audiences. Today both the LEGO Group and Tencent have announced they have renewed their partnership. This will allow the two companies to grow on their projects together including games, video and digital safety. The...
LEGO Education Marks 40 Years & Launches SPIKE Prime
For 40 years LEGO® Education has been providing unique learning opportunities using the power of LEGO. Over those 40 years, LEGO Education has even created unique LEGO products which are used in schools across the world. A lot has changed since 1980 but the goal of providing learning through LEGO remains as strong as ever. As LEGO Education marks its 40th anniversary, the worldwide release of LEGO SPIKE Prime has also been announced....
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