The LEGO Group Delivered Great Results In 2019
The LEGO Group has announced their annual results for 2019 and there has been growth across all aspects of the company. Sales grew in all markets both in terms of physical retail stores and online. Overall the LEGO Group has seen revenue up by 6%. Top-selling themes include LEGO City, LEGO Friends and LEGO Creator, along with licensed lines including Star Wars, Harry Potter and Marvel Super Heroes. LEGO plans to continue growth, with...
LEGO Ranked World’s Most Reputable Company
The LEGO Group have been named the world’s most reputable company. The company has hit the top spot of the Reputation Institute’s annual RepTrak®100 list. To determine the list, RI surveyed more than 230,000 individuals in 15 countries from January to February 2020. The ranking measures how people connect to a brand or company, be it through their products or services. The LEGO Group is well known for its excellent customer...
Introducing The LEGO Creator Expert Fiat 500
The LEGO® Creator Expert garage is expanding with a touch of Italian class. The latest vehicle to join the line-up is the Fiat 500. This iconic Italian motor was a popular sight on the streets of Italy. The LEGO version recreates that classic car, with detailed interior and accessories including a painting easel to capture a moment of Italian magic. The best thing is you won’t have to wait long to get your hands on the LEGO...
Get Ready To DOT Your World With LEGO DOTS
Following on from the successful launch of LEGO® House of DOTS with UK artist Camille Walala, The LEGO Group has made an unmissable entrance into the arts and crafts market, launching a new 2D tile-based play concept LEGO DOTS. Children are now able to unleash their creative imagination through the mode of self-expression as they create designs made from different colours, shapes and patterns. Out on 1st March, LEGO DOTS give kids the...
LEGO Redefines Creativity With 2020 Releases
With 2020 in full swing, the final of the major Toy Fairs is currently taking place in New York. The focus for LEGO® this year is to push creativity and build upon its popular themes as well as adding to their ever growing range of IP partners. This year will see the launch of the new arts and crafts theme, LEGO DOTS, along with new additions to the LEGO Star Wars theme, based on the popular Disney+ show, The Mandalorian and much...
LEGOLAND Water Park Gardaland Takes Shape
The first ever LEGOLAND® Water Park in Europe is currently being built in Italy. The brick themed area will be filled with LEGO rides, experiences and of course plenty of LEGO® models. As the attraction is currently being built ahead of its opening in May, a group of young LEGO fans have been given a tour of the site. In the video below you can see how the park is taking shape and learn more in the press release included. A truly...
LEGO DOTS Makes US Debut At Toy Fair New York
LEGO® DOTS was revealed last month in both London and at the Nuremberg Toy Fair, ahead of the New York Toy Fair this weekend, the creative new theme makes its North American debut. LEGO DOTS will launch globally on March 1st, many of the sets are already on sale in the UK. They will soon be appearing in the US, Mexico and Canada, who will also be getting an additional set of a Mini Photo Frame, which you can check out below. Learn...
World’s First DUPLO Coaster Opening This March
LEGOLAND® Windsor Resort has revealed that the new world’s first ever LEGO® DUPLO rollercoaster will open alongside the park’s 2020 season On March 14th. ride coming in 2020. It will be new family coaster located in LEGOLAND Windsor Resort’s DUPLO Valley. The DUPLO Dino Coaster will form the center of a newly improved DUPLO Valley joining current rides including the DUPLO Train and Fairy Tale Brook, along with the...
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