LEGO Store Branding Expands To Other Retailers
The LEGO Group has gone to great lengths to provide a unique in-store shopping experience for their brand stores. In recent years a more uniform approach has been rolled out across stores with many adopting the ‘retailtainment’ concept. This offers in-store experiences such as Build a Minifigure and product showcases. The changes have also seen stores feature uniform branding such as yellow, grey and white brick signage,...
Second LEGO Store To Open In Ireland
Despite the LEGO Group focusing on expanding its retail footprint in China, they are still opening stores elsewhere. Last year, the LEGO Group opened its first store in Ireland and following a successful year of trading, a second Irish store is on the way. Joining the LEGO Store on Grafton Street, Dublin, will be a new store in the Blanchardstown Shopping Centre. It will feature all the usual in-store experiences such as a Pick a...
LEGO DREAMZzz LEGO Store Make & Take Event
Next month, the LEGO® Stores across the UK and Europe will be running a Make & Take event to celebrate the launch of the brand new LEGO DREAMZzz theme. You’ll be able to collect a free buildable mini LEGO Turtle Van set from selected stores. The Make & Take event will be available in stores on August 2nd and 3rd between 10:00 and 12:00 in the UK and Europe. Times may vary in some stores, check here for details of your local...
A Look At The New Pick A Brick Packaging
The LEGO Group is working towards its goal to become a more sustainable company, this has seen various changes taking place across the LEGO ecosystem. One big change is slowly being implemented in LEGO stores. For those with a local store, you’ll be familiar with the Pick a Brick wall and the Build a Minifigure tower. These allow you to grab a selection of loose elements or create unique and seasonal minifigures. Currently, both...
LEGO Disney 100 LEGO Store Make & Take Event
Next month, the LEGO® Stores across the UK and Europe will be running a Make & Take event to celebrate 100 years of Disney. You’ll be able to collect a free buildable mini LEGO Disney Castle set from selected stores. This special little set includes a Disney 100 disc plate. The Make & Take event will be available in stores on July 1st between 10am – 12pm and on the 2nd between 12pm-2pm in the UK, times may vary in some stores...
LEGO Stores Father’s Day Make & Take Event
This weekend UK LEGO® Toy Shops will be running a Make & Take event to mark Father’s Day. You’ll be able to collect and build a free LEGO 90 Years of Car polybag from stores. The Make & Take event will be available in stores on June 17th between 10am – 12pm and on the 18th between 12pm-2pm (times may vary). A limited quantity will be available each day and will be distributed on a first-come, first-served basis, you can...
LEGO Store Battersea Press Release
Exciting news today as the LEGO Group open its first LEGO® Store south of the river in Battersea Power Station. The new store is showcasing an intricate, eye-catching big build of Battersea Power Station which features 14,500 LEGO bricks and took 160 hours to complete. Here’s the press release from LEGO UK. The LEGO Group officially opens a new LEGO Store at Battersea Power Station today at 10am The LEGO® Store Battersea Power...
Battersea Power Station LEGO Store Now Open
The latest UK LEGO® store opens its doors inside the prestigious Battersea Power Station today. To mark the opening, there are a few promotional activities taking place including a mini Battersea Power Station make-and-take set, a Battersea Store tote bag and a LEGO Brand Store set. BricksFanz London correspondent got a sneak peek inside the new store last night and you can check out images from the preview here. Details of the...
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