Despite the LEGO Group focusing on expanding its retail footprint in China, they are still opening stores elsewhere. Last year, the LEGO Group opened its first store in Ireland and following a successful year of trading, a second Irish store is on the way. Joining the LEGO Store on Grafton Street, Dublin, will be a new store in the Blanchardstown Shopping Centre. It will feature all the usual in-store experiences such as a Pick a Brick wall, Build a Minifigure tower and unique LEGO displays. The new store is expected to open this Autumn.
