Detective Behavior Among LEGO Fans Survey
Whether it is a call, chat, or email to LEGO Consumer Services, a visit to the local LEGO store or a quick post on social media, the LEGO Group is constantly seeing a call for help by fans in need of a detective to help solve a great mystery… “Does anyone recognize this piece/set/partial build?” They are interested in learning more about this fan activity. It’s only available in English. This survey is being...
Celebrating 15 Years Of LEGO Modular Buildings
Back in 2007, the LEGO Group welcomed the arrival of a brand-new range of sets aimed at the ‘Adult Fans of LEGO’ community. These much-loved sets were a passion project of a small group of LEGO® Designers as well something requested by fans. In fact, during the early stages of the creation of the first set, fans were invited to offer feedback on what they wanted from the sets. The LEGO Modular Buildings have since become...
LEGO Look Back 2021 – Rise of The AFOL
The LEGO Group have recognised the importance of the adult fanbase for a number of years but it wasn’t until recently that they actually created and marketed sets directly at AFOLs. Although this began in 2020, this year truly saw the ‘Adults Welcome’ ethos hit its stride. Previously LEGO® Creator Expert was considered the most prominent collection of sets skewed towards older builders. But the branding was dropped...
First Bricklink Designer Program Box Art Revealed
The LEGO® Instructions App has been updated to include the first batch of sets from the 2021 Bricklink Designer Program. The first collection of sets include five fan designs that previously hit 10k votes on LEGO Ideas but didn’t become an official set. Selected fan designers were invited to include their original projects in the Bricklink Designer Program, where the first five sets to hit their funding goal would become an...
Find Your Flow With LEGO Build Every Day Book
Chronicle Books have begun to reveal their 2022 line-up of LEGO® products. Following the 2023 LEGO Wall Calendar is another unique LEGO book. LEGO Build Every Day, will show readers how to build their way through problems, by using LEGO techniques to solve real-life challenges. The book will be presented in the unique style of Chronicles other LEGO titles, providing a fun gift for fans of LEGO. Check out the cover below. A collection...
LEGO 1950’s Pickup Truck Now Available
After being first revealed way back in July the LEGO® Pickup Truck is now available. It’s another addition to the ever-growing 18+ range of LEGO sets for Adults. With a similar feel to past Creator Expert sets in terms of scale. The Pickup Truck can be jazzed up to tie it to various seasons, as there’s also a selection of accessories. There’s a wheelbarrow with flowers and a watering can for spring. For summer there are 2...
Take LEGO Page for Adult LEGO Hobbyists Survey
The LEGO® Ambassador Network has posted another survey to learn more about creating a hub on LEGO.com for Adult LEGO hobbyists. If you are reading this, then as before that certainly includes you. The aim is to see if a special landing page focused on adult hobbyists would connect with fans. Anyone can take the survey and it only takes a few minutes to complete. This is a different survey to the AFOL Passion Survey shared a while...
Take The AFOL Passion Survey
The LEGO® Ambassador Network blog has posted a survey to learn more about the passions of its AFOL fanbase. If you are reading this, then that very much includes you. The aim is to see how well currently LEGO sets connect with other hobbies and interests. Anyone can take the survey and it only takes a few minutes to complete. As an AFOL, we know you are passionate about building – but what else are you passionate about? Do...
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