Search Launched For Chief DREAMZzz Creators

Today, the LEGO Group is launching a worldwide search to find a team of kids to become Chief Dream Creators and champion the creativity of dreaming at the company, and see their own imaginations brought to life in the LEGO® DREAMZzz™ dream world.

As a Chief Dream Creator, the children’s role will be to spread the positive creative aspects dreaming can have for young people around the globe and help inspire the designers and executives at the world’s leading toy company.

The search marks the launch of LEGO® DREAMZzz™, an all-new theme that brings to life the creativity of children’s dreams through an epic new content series and product range.

The chosen participants will be flown to Denmark, home of the LEGO Group, for a once-in-a-lifetime trip to meet LEGO® DREAMZzz™ designers and executives. They will also take part in a series of interactive workshops to help contribute towards the future of LEGO® DREAMZzz™ content.

Cerim Manovi, Creative Director for LEGO® DREAMZzz™ said: “This really is the ultimate dream role! Recruiting a team of Chief Dream Creators provides a fantastic opportunity to shine a light on the limitless creative power of children’s dreams. Good luck to everyone who applies!”

How to apply:

Children aged between 6-12 years old should as a parent or guardian to submit their dream creation – a picture of either a LEGO build they’ve made themselves or a drawing – showing a creature or vehicle they have dreamt of that incorporates brick building

Their dream creation should be accompanied by a short description explaining what their creation is called, what it can do, and why it excited them in their dream

Applications run from May 20 to June 20, 2023

Further details can be found at

Author: Adam White

Howdy I'm Adam, The editor of - your go to source for the latest LEGO news, reviews and much, much more. Some of you may know me from other LEGO sites so you'll know I have a good experience of the LEGO community and a deep, passionate commitment to all things LEGO. I specialize in seeking out the latest LEGO news and products, as well as being an expert on all thing LEGO gaming based. So welcome to BricksFanz - Fuelling Your LEGO Lifestyle.

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