Paladone has announced a new licensing agreement with the LEGO Group. This will see the UK-based company create a range of products inspired by LEGO® bricks and minifigures. Paladone already have an impressive range of items inspired by well-known brands and characters, which gives us an idea as to what we can expect from their LEGO range. Look out for the first Paladone X LEGO goodies in 2026.
Paladone Joins Forces with The LEGO Group
United Kingdom – 27th October – Paladone is proud to announce a new licensing agreement with the LEGO Group, the world’s most valuable toy company. This partnership will see Paladone bring to market iconic new formats reflecting the immediately recognisable and much-loved LEGO® building bricks and LEGO Minifigures.
Paladone is committed to designing, distributing and promoting a levelled-up range of fun and practical products inspired by the LEGO Group’s iconic construction toys to international markets, leveraging its extensive global presence and expertise in trend-driven consumer products – bringing fresh, imaginative gifts and merchandise to LEGO fans worldwide.
“We’re beyond excited to be building something amazing with the LEGO Group, one of the world’s most loved and iconic brands” said Jim Downey, Chief Executive Officer of Paladone. “This partnership lets us click our award-winning design and global reach together with the LEGO Group’s incredible brand power, and we can’t wait to create fun, innovative products that fans of all ages will love”.
Given the LEGO Group’s renowned commitment to health, safety, and environmental responsibility, securing the license has been a rigorous and lengthy process; one made possible by the hard work of many Paladone key players. Celine Lu, the Head of Global Vendor Compliance & Sustainability at Paladone, believes this recognition from the LEGO Group reinforces Paladone’s ability to meet the highest standards in ethics, sustainability, and quality. “It also highlights the strength of our supplier partnerships and robust systems, giving the LEGO Group confidence in our capability to deliver responsibly. Together, these outcomes lay the foundation for a strong, long-term partnership built on shared values.”
“We’re really proud to be partnering with the LEGO Group on a global scale,” said Barbara Echevarria, Senior Vice President of Global Licensing, Marketing and Product at Paladone. “This collaboration allows us to pair the LEGO Group’s timeless creativity with Paladone’s unique design perspective. From day one, the partnership has been smooth and collaborative, and we’re truly grateful for the support and shared vision that’s guided us along the way”.
The first joint product lines are already in development and will be on sale next year, combining Paladone’s design innovation with the LEGO Group’s commitment to creative construction play.
