Over the last couple of days, there have been rumours and statements regarding price increases for LEGO® products in 2022. However, these rumours are not entirely true, nor was the statement given by LEGO Germany. Now the LEGO Group has directly shared an official statement regarding rumoured price changes. The main thing to take from this is there are no plans to increase prices across its entire portfolio of products, however, there will be slight adjustments made to pricing in Europe, where pricing varies in some countries despite using the same currency. As with all toy products the LEGO Group provide a suggested price, with is normally followed by retailers. Here’s the statement:
The LEGO Group has no plans to increase the recommended retail price (RRP) of its portfolio of products.
In Western Europe, we’ve taken steps to make RRP pricing more consistent across different countries from 2022. The RRP of the majority of LEGO sets will not change as a result of this. However, on a small selection of sets the RRP will either go down or up depending on the set and the country.
There are currently no plans to make such changes in other markets.
It’s important to note that the final price charged to shoppers is set by retailers, not the LEGO Group.
22nd September 2021
“It’s important to note that the final price charged to shoppers is set by retailers, not the LEGO Group!”
Erm… what about LEGO sold in official LEGO Brand Retail Stores?
“The RRP of the majority of LEGO sets will not change as a result of this!”
If Lego made 100 different sets, 51 of those sets could be classed as a “majority” that still means that 49 out of every 100 sets could, potentially, see a price rise!
Yes, I know I’m splitting hairs, but that’s what I do!
22nd September 2021
If the LEGO Group say a set is £59.99 then it will be £59.99 in their stores and should be the same price in other retailers. It wouldn’t be a case of LEGO stores selling sets at different prices to elsewhere any more different than it is now. It seems the pricing will most affect Europe, not the UK. For example sets in France have different prices to Germany despite both using the Euro. The initial reporting taken from that made by German sites made out that ALL LEGO sets and products were going up in price, with little mention of prices also going the other way in very few cases.