With almost all of the major fan media sites celebrating the 60th birthday of the LEGO® brick, the mainstream media has also been getting in on the action, with LEGO stories and interviews appearing in national newspapers, on TV and radio plus on social media. It seems the new UK PR firm Mischief have been busy, with outlets such as Sky, ITV, Channel 5 and the BBC all covering various LEGO stories over the last few days, some of which you can check out below. Although today marks the actual day the patent was dated, the 60th celebrations will continue across 2018, which also marks the 40th anniversary of the minifigure. We’ve got a few more 60th celebrations articles to publish so stay tuned for those.
LEGO is celebrating its 60th birthday.
This toy shop was the first to stock it in the UK – to honour it, the shop has been rebuilt out of #LEGO bricks. | @LEGO_Group | @_ReBrick pic.twitter.com/ENdmCXzJYv
— 5News (@5_News) January 28, 2018
Over the last 60 years, LEGO has become the world’s biggest brand and has been named the ‘Toy of the Century’. Here’s how… #LEGO pic.twitter.com/E3DQhE70Tn
— Sky News (@SkyNews) January 28, 2018
If you love Lego- then check out this video! pic.twitter.com/VG9trFMoGX
— ITV News Anglia (@itvanglia) January 26, 2018
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