Work as begun on Europe’s biggest LEGO® store which will open at LEGOLAND Billund. The Danish attraction already has an impressive-sized retail store but it’s currently being completely refurbished and expanded. Once open, it will be the biggest LEGO brand store in Europe. Since Merlin Entertainments became part of the parent company, which owns the LEGO Group, efforts have been made to create a more unified shopping experience across LEGOLAND parks. The new Billund Big Shop will include the same branding as LEGO retail stores and will feature the usual in-store experiences including a Mosaic Maker, Minifigure Factory and Build A Minifigure Towers, plus a huge Pick a Brick wall. There will also be several Billund exclusive items and displays.
Author: Adam White
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