LEGO® has been named as the most valuable toy brand by UK online retailer OnBuy. ToyNews report that the marketplace retailer, who dub themselves the alternative to Amazon, have complied a chart of toy brand from data taken from the Brand Finance: Toys 25 2018 report. This puts the worth of LEGO at nearly $7.6 billion in 2018, unchenaged from 2017. Recent sales data has suggested UK LEGO sales have dropped for the first time in 13 years, despite this the brand is still much loved by retailers and consumers. Read more on the story over on ToyNews and check out the LEGO offering from OnBuy here. Nope I’ve not hear of them either.
