The LEGO Group has retained its title as the world’s most reputable company for the third consecutive year. The company has hit the top spot on the RepTrak Company’s annual RepTrak®100 list. To determine the list, RepTrak surveyed more than 230,000 individuals in numerous countries. The ranking measures how people connect to a brand or company through their products or services. The LEGO Group excels at offering excellent customer service and has a wide-spanning fan base. The top five also include Rolls-Royce, Rolex, Harley-Davidson, and Bosch.
The LEGO Group ranked as the most reputable company in the world for the third consecutive year
Billund, Denmark, 3rd April 2025: Today, the LEGO Group has once again been ranked as the most reputable company in the world in the annual Global RepTrak®100 survey released by the RepTrak Company™.
Chief Executive Officer of the LEGO Group, Niels B. Christiansen, said: “Being named the world’s most reputable company for the third consecutive year is an incredible honour. This recognition is a testament to the hard work and dedication of all our colleagues around the globe, who strive to create joyful play experiences for kids and inspire the builders of tomorrow!”
It’s the third consecutive year and the fifth time in the last six years that the LEGO Group has claimed the top spot, following top rankings in 2020, 2021, 2023, 2024, and now 2025.
The Global RepTrak® 100 report, developed by the RepTrak Company™, provides a definitive ranking of the world’s most reputable companies and a comprehensive analysis of the global reputation landscape.
